About us

Amelia Grace is a New York based clothing brand created with the idea of making people feel comfortable, confident and at ease in what they wear. We take inspiration from the everyday life of the city, from real people and the way style naturally appears in daily moments. Our pieces are not about trends, they are about feeling good in what you choose to wear.

We keep the collection simple and thoughtful. Each release is small and carefully selected so that every item has a purpose in the wardrobe. We focus on how something feels, how it fits, and how it supports your day, not just how it looks in a picture.

New York gives us a mix of calm, creativity and quiet confidence. That is the energy we bring into Amelia Grace. Clothing that feels genuine, warm and easy to live in.

How we work

We build the collection slowly and with care. Every piece is looked at individually before it becomes part of the range. If it does not feel good in motion or does not support daily wear, it is not added.

Fabric and fit matter to us. The material should feel soft and comfortable. The cut should flatter the body in a natural way. Good clothing should never feel complicated.

We choose colors that are soft, wearable and easy to combine. Not loud, but not boring either. Clothing with a gentle presence that still feels expressive.

We work with trusted production partners who share our values around quality and consistency. Keeping the process small helps us stay connected to what we create.

Team

We are a small team based in New York and we stay close to the work. We choose every piece ourselves and we think about how it will feel in everyday life. We care about clothing that supports the person wearing it. Less about fashion for show, more about clothing that feels like you.

That is why we love our work and we are proud of what we create.

Love,

Amelia Grace